If you’ve attended corporate events, conferences, or fairs before, you know the main agenda isn’t always what steals the show. Fringe activities—those exciting side attractions and interactive experiences—are becoming the highlight of many events. They’re crowd-pleasers, conversation starters, and perfect for breaking the monotony of long agendas or networking sessions.
Looking ahead to 2025, fringe activities are leveling up with creativity, technology, and immersive experiences. Whether you’re planning a trade show, team-building event, or conference, these activities will engage attendees and leave them talking about your event long after it’s over. Below, we’ve rounded up 10 of the most exciting fringe activities to consider adding to your events in 2025.
1. Immersive Virtual Reality (VR) Experiences
Virtual reality has steadily gained traction in the event space, and by 2025, it’s set to mesmerize attendees like never before. VR booths can be tailored to match event themes or brands—think exploring virtual landscapes, engaging in team-building challenges, or even product simulations.
For instance, event organizers could allow attendees to “step inside” an award-winning architectural design or take part in a virtual escape room. These experiences are not only wildly entertaining but also a smart way to showcase innovation.
Benefits:
- Creates memorable engagement
- Appeals to tech-savvy audiences
- Provides opportunities for event branding
Pro Tip: If your budget allows, pair VR experiences with augmented reality (AR) for dual engagement.
2. Live Art Installations
Few things capture attention like watching artists create their masterpieces live. From mural painting and sculpture creation to speed art challenges, attendees are drawn to the energy and creativity on display.
Live art also presents an opportunity for personalization. Artists can produce pieces inspired by attendee ideas or topics discussed at the event, creating a unique memento for the occasion.
Benefits:
- Sparks creativity and conversation
- Leaves behind event-branded art
- Suits a variety of event themes
Pro Tip: Consider collaborating with local artists to add community flair to your event.
3. Wellness Zones
Prioritize attendee well-being by offering exclusive wellness zones as a fringe activity. These zones are equipped with amenities like meditation pods, yoga classes, massage chairs, or even quick mindfulness workshops.
After long sessions or presentations, attendees can recharge and refocus. Wellness stations are especially popular for corporate events where professionals value work-life balance and stress relief.
Benefits:
- Encourages relaxation and productivity
- Reflects positively on brand values for wellness
- Fits a variety of event formats
Pro Tip: Add aromatherapy and DIY wellness workshops to enhance the experience.
4. AI-Powered Networking
Networking can feel daunting to many attendees, but AI can make things smoother and more efficient. AI-powered matchmaking tools analyze attendee profiles to suggest the best meeting opportunities. At the event, fringe activities such as AI-guided speed networking or interactive name tags that display compatibility scores can break the ice and make connections more meaningful.
Benefits:
- Improves attendee networking success
- Encourages participation from introverts
- Showcases tech-forward event planning
Pro Tip: Use feedback from AI tools to optimize future iterations of your event.
5. Foodie Stations with a Twist
Gone are the days of generic snacks and cold buffets at events. Fringe foodie experiences are stepping things up with gourmet sampling stations, interactive food experiences, and live demonstrations. Think craft espresso bars, wine-tasting workshops, or even live sushi-making sessions.
By incorporating local cuisine or trending food styles like plant-based dishes, you can also tailor foodie activities to your audience’s tastes and preferences.
Benefits:
- Offers a sensory experience beyond the main agenda
- Encourages attendee interaction over shared interest
- Position events as premium experiences
Pro Tip: Partner with Instagram-worthy food vendors for shareable social media spots.
6. Interactive Trivia or Game Shows
Interactive events like trivia nights, escape games, or live game shows inject energy into conferences and create instant camaraderie among participants. Host a high-energy session with professional hosts or DIY tools to entertain your crowd while educating them on topics relevant to your event.
These games are also a prime way to incorporate brand promotion through rewards and fun trivia themes.
Benefits:
- Boosts participation with active engagement
- Suitable for team-building or ice-breaking activities
- Adapts to digital or in-person formats
Pro Tip: Gamify the experience further with leaderboards and prizes!
7. Silent Disco Networking
Silent discos aren’t just for parties anymore—they’re becoming a fresh, quirky fringe activity for professional events. Attendees wear wireless headphones with multiple channels to choose from, whether it’s music for a casual break or expert panels to tune into as they move through the venue.
Pairing networking opportunities with this unique format can lighten the mood and create a shared and memorable experience.
Benefits:
- Creates a fun twist for networking breaks
- Caters to both introverts and extroverts
- Offers a flexible experience for various styles of participation
Pro Tip: Include thematic playlists or guest DJ-curated channels.
8. Mini Masterclasses
Give attendees direct value by hosting mini masterclasses or workshops as part of your fringe lineup. These could range from hands-on learning sessions (like creating NFTs or personal branding workshops) to inspirational talks by industry leaders.
Quick 15-30 minute sessions with tangible takeaways are particularly effective for engaging busy professionals.
Benefits:
- Provides direct ROI and enriches attendee knowledge
- Encourages greater participation throughout the event
- Turns the event into more than just a conference—it’s an experience
9. Sustainability Stations
Connect with eco-conscious audiences by dedicating a fringe space to sustainability. Offer activities like DIY plant potting, create-your-own eco-bag booths, or even provide recycling educational games.
These activities resonate especially well with younger audiences concerned about environmental impact while reinforcing your brand’s commitment to social responsibility.
Benefits:
- Appeals to sustainability-conscious attendees
- Positions your event as environmentally forward-thinking
- Encourages active participation and positive impressions
Pro Tip: Use recycled materials and collaborate with green organizations to amplify your efforts.
10. Photo and Content Creation Booths
Thanks to social media, attendees love capturing memories at events. Design you event space with fun and themed photo opportunities like 360° camera booths, color-coordinated backdrops, or branded spaces for selfies.
Interactive content booths where audiences can create GIFs, live streams, or share real-time event fringe activities highlights also get your branding and event buzz all over social media.
Benefits:
- Positions your event as share-worthy and trendy
- Amplifies event exposure beyond attendees
- Doubles as passive marketing through user-generated content
Pro Tip: Include QR codes near the booths to direct people to your event’s social media handles and hashtags.
Plan the Event of 2025
Events in 2025 demand more than just keynotes and panels. Thoughtfully curated fringe activities are the best way to engage your audience, create memorable experiences, and stand out in a crowded calendar of conferences and exhibitions.
Need help planning fringe activities that’ll have attendees raving for months? Consider hiring an experienced event planning team or outsourcing creative consultants who specialize in immersive experiences.
Whether it’s VR adventures, mini masterclasses, or quirky silent discos, integrating these activities into your agenda will elevate your next event to unforgettable heights. Start planning today with Fun Print, and make 2025 your standout year!
